PLEX for Good - Australian Bushfires raises $107k

PLEX for Good - Australian Bushfires raises $107k

From 15 to 26 January 2020, CCP ran a PLEX for Good charity drive in response to the Australian bushfire crisis. Players contracted PLEX (the in-game premium currency) to a special CCP character; CCP converted the resulting USD value and donated to the Icelandic Red Cross, which routed funds to the Australian Red Cross.

In 11 days the drive raised $107,454, then the largest single PLEX for Good campaign. Subsequent PLEX for Good drives followed for Ukraine (2022, ~$501k) and the Türkiye/Syria earthquakes (2023, ~$26k), lifting the program's all-time total over $1.2M USD since its 2005 founding for tsunami relief.

The program was made permanent in late 2023, with CCP committing to up to $200k per year in matching donations and ongoing partnerships with charities such as Doctors Without Borders, Players vs. Cancer, and ICE-SAR.

PLEX for Good is the standing answer to "is there anything good a vet can do with surplus PLEX" - it became a regular fixture of CCP's community-relations cycle from 2020 onward.